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Creative Brief

Who are you?

We are a forward thinking, bleeding edge technology company who's goal is to help overworked marketers under heavy pressure to try and make sense of their online marketing spend and how it effects their audience. But the digital landscape is constantly changing by new technologies, channels and the new volume and types of data being generated can both impact their product or service as well as be an additional avenue for them to connect with new customers.
Our brand has to reflect that we offer a complete solution designed specifically for measuring their rich media content and how universal it is online. It has to let them know they will have an easier way to view such an overload of data that is often overwhelming.

What do you need?

Our logo must consist of:
1. a logo mark that can stand on its own as a symbol to be used in print and online media, on flyers, etc. It needs to be contemporary within the software domain. It shouldn't look like retail or an e commerce site, nor is it a product that is flashy, splashy. We don't want to look overly simple like EDS or JC Penney's.

We need something with panache and flair but tasteful and will not have to be retooled or evolve all the time. So hip and cool but not a logo for gamers.

Our name is Stratos and our tag line is " a better view" see the current logo in use today.

Who Is Your Audience?

Our audience is the corporate marketer and both the traditional and interactive agency.

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