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Business Info

Business Name

Strategic Strides
Equine Chiropractic Performance

What is the exact name you would like in your logo?

Strategic Strides (and subtitle:) Equine Chiropractic Performance

Target Audience

What is your industry?

Animal Chiropractic

Describe the target audience for your logo

My business will target the competitive equine horse and rider.

It will provide the extra edge for those owners who are looking to strategically plan the best care on top of the training and supplements for their horses to be a step above the rest in the competition.

Hunter Jumpers/Eventers and Arabian/Half Arabian National Level Competitors seem to be the main target however all animals would be welcome and encouraged to allow chiropractic to help relieve aches and pains and improve movement.

I am certified in some athletic procedures (graston therapy and kinesio-tape) that are up and coming that will also allow this alternative treatment to be a step above the other competitors.

I will be treating dogs and cats however the main focus will be on horses.

I will be based out of Ottawa Ontario Canada, however my Arabian/Half Arabian National Level Competitors will be based in the USA.

Income level is usually higher since people seeking alternative treatments to be a step above are willing to spend the extra money.

With regards to dogs and cats - people seeking chiropractors tend to look at this therapy for pets considered family and want to relieve aches and pains.

What are the top 3 things you would like to communicate through your logo?

Animals (Equine/Horses)
Healthcare - Chiropractic, Alternative Therapies
Peak Performance

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I do like pictures and words. I would like the name to be in the logo and possibly the "Equine Chiropractic Performance" since it is hard to demonstrate chiropractic through logos.

I want this to be a edgy logo that is bold, strong, and illustrates performance and health.

I tend to like the look of Arabian/Half Arabian horses (they are more artisitc I feel).

What colors do you want to see in your logo?

I am open for colors since I have not set any particular ones.
I was thinking Gold (since it fits with strategic and gold medal) or Blue (Blue Ribbon)

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

Website, Print (brochures, t-shirts, hats, billing templates, documentation templates, vehicle logo)

Do you have other info or links you want to share?

I did look at this website and find some neat concepts:
Logos can be found:



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