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LET ME TELL YOU ABOUT US:
Storiad is an online social network and marketplace matching writers of scripts, poetry and prose with buyers interested in their work.
For Writers, Storiad.com provides a social network for interaction and exchanging of ideas, AND a marketplace for selling their written work to a wide audience of potential Buyers.
For Buyers, Storiad simplifies the acquisition process allowing them to search, access, organize, compare and contact Writers when and IF the Buyer chooses.
HERE IS WHAT WE NEED:
We need a logo that appeals to Writers and Buyers of written work. The logo should be immediately recognized as a community for Writers and the ideal tool for Buyers to purchase their work. We DONT WANT a completely literal translation of Writers Community, Buyers Marketplace.
OUR TARGET AUDIENCE IS:
Writers and Buyers of written work are our primary audience. Were looking to attract people who prefer Google over Yahoo! (i.e. Easily give me only what I want VS. heres everything including the kitchen sink, enjoy sorting)
WE LIKE THESE EXAMPLES:
We like the font American Typewriter, but are open to other fonts that appeal to writers, and are professional, but not overly serious. We think serifs best represent the brand were trying to create; we would avoid heavy, san-serif, block letters.
We like how straight-forward and flexible Googles logo is although wed probably avoid muti-colored letters.
Pre-Internet, pen-and-paper writing, and typewriter are three good inspiration starting-points. The logo should feel professional, but NOT high-tech.
Color palette should remain somewhat neutral. Opt for Autumn colors over Summer or Winter colors; avoid red. Alternatively, newspapery black and white could be intriguing.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Storiad MUST be written out in the logo, and ideally, .com will be worked in without competing too much with the word Storiad.
Wed like to see options using the taglines: Your Storys Out There and Words in the Market (without the quotes)
The final logo file should be a fully-scalable vector file created in Illustrator CS3 (or compatible). The winning logo will work well in full-color and black-and-white at various sizes.
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