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Business Info

Business Name

Stillwater Palms

Tagline : Luxury Rentals & Condos

What do you do?

Provide luxury apartment living for residents at our community in Palm Harbour, FL.

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

Drive by traffic on approaches to our apartment complex. Residents are upper-middle class professionals renting and living in the area.

What 3 things would you like to communicate to your audience through your logo?

Complex provides luxury apartment living

Complex is run by professional management

Complex will enhance and encourage an active modern lifestyle

Style and Concept

What styles do you like?

We like clean logo and design styles that are easily readable. We like using mixed materials in our signage with lots of texture. This community is near the beach so anything that hints at beachfront living or the beach lifestyle will work. We have an existing logo (attached), but are not tied to that. Submissions that use that as guidance, but improve upon it will be more likely to succeed.

What colors do you want to see in your logo?

Blue and Greens

What colors do you NOT want to see in your logo?

No oranges or reds

What adjectives should best describe your logo?

Classy, Active, Modern

How will you use the logo?

It will be incorporated into a monument sign at the front of the property. It will also be repeated in print marketing and web design.



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