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LET ME TELL YOU ABOUT US:

Stayfitbug.com is a 'Business' Blog that is all about

- Innovative ways to build muscle

- How to overcome weightlifting plateaus

- How to take your muscles to the next level

With it's unique selling point being the Author and the style in which the content is written. A No hold bars attitude towards teaching people how to do the above. The site has been active for 6 months and has since become a semi-professional designed website. At present the site design has a brand in place but is missing a logo. And that is what we need before we implement the new site design.

HERE IS WHAT WE NEED:

Contemporary/ Modern Style of logo. (Some font ideas)

Apple LiGothic Medium

Tahoma

Verdana

An example with an orange bug with muscles (The current bug looks like this)

http://img687.imageshack.us/i/weightlift...

Here's an idea of the pose that he may have

http://img697.imageshack.us/i/pho09jun03...

Heres the type of animation you can use for the new bug www.asswass.com (The donkey in the logo.. but more subtle)

Depending on the outcome of this design, we may or may not use the bug. If we do use it, it should be placed to the left of the logo, like this,

http://www.dieselcrew.com/

The logo text is to read 'Stay-Fit Bug'. Some fonts again.

Apple LiGothic Medium

Tahoma

Verdana

SOME COLOUR SCHEMES

White/Grey/Silver/Orange

Silver and orange being the best match

The orange can be very subtle, such as a small muscly bug above the letter 'I'. And/ Or make the word 'Bug' an orange font colour, bold with a white/silver outline/ wrap around the word with the outline looking 'raised' which shows an emphasis on the word. The word 'Bug' is the main way that people remember the site.

The logo should still keep the reflection effect that the current logo has. www.stayfitbug.com

THE LOGO BACKGROUND

The colour them of the site current

Blue/Light blue/ White/ Black/ Orange

It should stay the same, but instead we will not use black any more

From the look of things, the whole header background should be white (The core colours of the site will be blue and white). Look at these sites for the header background as an example, as we will be using the same wordpress theme as these sites.

http://fan-sites.org/

http://www.arrowheadology.com/

OUR TARGET AUDIENCE IS:

Men aged between 18-55 who already workout and build muscle. On average earn $30,000-60,000 per year.70% of whom are in the United States of America

The aim is for them to view stayfitbug.com as a place where they will always find a unique solution for tweaking their workout routines to build more muscle.

WE LIKE THESE EXAMPLES:

http://www.incomediary.com/ (Especially the 3 bullet points on the home page, the blue area) Which for stayfitbug.com are,

- Innovative ways to build muscle

- How to overcome weightlifting plateaus/ Hurdles

- How to take your muscles to the next level

These should be incorporated into the whole logo area in this theme.

http://www.woothemes.com/2008/12/busy-be...

examples

http://fan-sites.org/

http://www.arrowheadology.com/

So the actual logo only needs to take up the left side of the top area, just like in the examples websites I've shown.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The 3 bullet points

- Innovative ways to build muscle

- How to overcome weightlifting plateaus

- How to take your muscles to the next level

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