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Creative Brief

Who are you?

Starfish Strategies is a new marketing and business strategy consulting company, started by a "marketing mom" who loves business and wants to help other small businesses spend their marketing dollars wisely. With a passion for water, the ocean, sun, sand, and more sun, how could I not use a lovely starfish as my tradename?

What do you need?

A LOGO. A clean, unique, forward-looking design that uses a starfish as inspiration but is not your typical cheese-ball starfish design that other companies use.

The logo should include the name, "Starfish Strategies". This logo will be used as an anchor for future branding such as my website and my first 50foot yacht (just kidding...maybe I will make a company t-shirt instead).

Blues, white and/or silver are what I'm thinking to capture the blue of the ocean with a combined clean business feel of white/silver. (note - love most blues, but please don't use royal nautical blue.)

If you feel inspired, please jump into this project...I'd love your help!!!

Who Is Your Audience?

Small to medium business owners who are busy, authentic people looking for a partner of sorts to help them target their marketing money the right way to get positive business results.


We Like These Examples

Here a few logos that I think are alright:

We Absolutely Must Have

nothing cheesy or typical.

Need something crisp, unique, forward-looking, blue.



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