• Award$250
  • Entries180
  • Creatives37

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Creative Brief

Who are you?

SpotOn gives you personalized recommendations for where to go next. We learn about what your favorite restaurants, bars, coffee shops, etc are and then use that information to give you custom-tailored recommendations for where else to go. Think last.fm or Pandora but for new places to go.

What do you need?

We need a logo to be used on a website, iPhone app, and business cards. Can be scaled down to a favicon. Should also look decent in black and white. More points for simplicity and cleverness.

Who Is Your Audience?

Our target audience will initially be smartphone users who use location based services such as foursquare, gowalla, brightkite, twitter, etc. Although this is our inital target audience, we don't want to be branded like a 'check-in' service as eventually we would like this service to be used by everyone.

Requirements

We Like These Examples

We like the following website logos because of their simplicity and cleverness:
simplegeo.com
kissmetrics.com

We Absolutely Must Have

The exact spelling of the company, but we are flexible with the case.

Materials

Contract
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