LET ME TELL YOU ABOUT US:
Hi, I am a creative director in a boring marketing firm that is making his own brand and product called Sports Munchies. You help is critical and you can have a huge impact on something that we know is a winner...just like you!
Sports Munchies is a retail food company that sells string cheese and beef bologna products. We sell these products in sports arenas and stadiums across the USA, to school districts, in beer distributors, online, as part of a gift pack, and in convenience stores.
The brand tagline is: Play With Your Food.
The brand has these characteristics:
TASTY. The munchies taste great.
FUN. We want people to think of SM as a fun food snack that, because of the unique packaging, is a must-have for the big games or the brown bag lunch for the office or for school.
ACTIVE. They are the right choice for an active lifestyle. Packaged like no other, ready for travel, eating on the go, or for later. These foods will provide you with quality calories to fulfill an active lifestyle, even if for right now that involves being a couch potato.
Secondary perceptions include that SM products are healthy. They make a smart choice for fast snacks if youre just heading to or just came from the gym. It looks like fun sitting on the shelf, in the fridge and on the spread. Its as much fun to play around with before you open it and consume it as it is to eat it.
HERE IS WHAT WE NEED:
A logo and tagline. It is going to be the company logo, so it will work in the our office and sales materials, but also it will be going on the packaging, probably front and center with sports balls images - literally trying to make the packaging look like the ball - depending on what sport season it is or choice of ball they like.
So one time the logo might have a football behind it, then next time a soccer ball, baseball or hockey puck.
Also must look great reversed out, because i know you all love the reversed out logo.
OUR TARGET AUDIENCE IS:
Primary External Target Audiences
Sports venues - 80% of all professional sports complexes, meaning a wide range of sports as well: hockey, football, baseball, soccer, etc.
School lunch programs
WE LIKE THESE EXAMPLES:
Big League chew has a similar brand, but we're looking to capture more of that collegiate feel you will see used by the University of Southern California sports teams, see USC Trojans.
Of course we need to capture the eye of the mother to balance out the buying public.
The winning design will look like this product could have come from Kraft or Sargento, but it will also have traditional "food" colors mostly in play.
One direction is to have the SPORTS part in a collegiate font, be the macho part talking to the guys, and the Munchies word could be in font that is more feminine. Find a nice balance so both genders can Play with your Food.
The font could be the mark, but a good logo mark would also be appreciated, if right to do.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Logo, tag and a type set for the url: www.sportsmunchies.com
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