What is the exact name you would like in your logo?
Spirit Sands Casino
What is your industry?
Gaming and casinos
Describe the target audience for your logo
Audience skews older - 45+, rural, Canadian, mix of indigenous people and caucasians. All will be entertainment seekers interested in gambling, dining, hotel or concerts. Middle income.
What are the top 3 things you would like to communicate through your logo?
1) excitement & energy
2) some sense of mystery or mysticsm - playing off of Spirit
3) It's a casino
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Prefer an image with the casino name. If type only, maybe the S's can work as a stand alone icon.
What colors do you want to see in your logo?
No definite color preference. Consider natural colors - the Spirit Sands area is near Brandon, Manitoba in Canada and features sand dunes, etc. However, it's a casino, so the colors should also communicate energy and excitement.
What colors do you NOT want to see in your logo?
No colors are off limits.
Where will your logo be used (print, website, etc.)?
Logo will be used extensively in all mediums - from building signage to print, web, billboard, direct mail and television.
Do you have other info or links you want to share?
The logo needs to be readable from a distance - on billboards and building signage.
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