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Creative Brief

Who are you?

Speakerboxxx is an online music blog / magazine. We are focusing on everything we love, this encompasses an array of genres. Indie, hiphop, electro, dance, rock. The site currently does exist right now under a different name, but it is new and new enough that we're going to be changing up the name of it to Speakerboxxx.

In addition to owning Speakerboxxx, we also own another large lifestyle magazine and there is potential that we will work together on future projects for that site as well if things work out.

What do you need?

We are in need of a logo. A logo that looks good in several different applications. Looks good laid out horizontally, stacked (Speaker on top of boxxx?) and possibly an iD.

We are quite open to the look and feel of the logo, but it should represent the brand moving forward. The name "Speakerboxxx" should be in the logo somewhere, or the main focus. Something simple and minimalistic would be awesome. Similiar to Killahbeez, www.killahbeez.com.

The inspiration for the site name aside it being a great name for a music blog, is from Outkast's album Speakerboxxx / The Love Below.

Who Is Your Audience?

Primary target audience:
Ranges between the ages of 17 - 35 with interests in hiphop, electro, dance, indie music.

Secondary target audience:
People who are looking for new good music to download or read up on, but may not necessarily know all that's available out there. We want to be that one stop shop.


We Like These Examples

Killahbeez, www.killahbeez.com
Durrty Rice, www.durrtrice.com, The look / layout of the site is actually similar to this.

We Absolutely Must Have

Speakerboxxx in the logo somewhere or main focus.

Must convey, clean, cool, simplistic and stylish feel.



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