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LET ME TELL YOU ABOUT US:

Company Name: Soup Digital

Strapline:"Growing Small and Medium Businesses Online"

Location: New Zealand

Soup Digital is a new niche digital company in New Zealand that has been set-up to help the small to medium sized businesses (SMB's) of this world understand and grow in the online space.

Soup Digital is about educating and supporting SMBs (400,000 + in NZ alone) in gaining an online presence to generate leads at a minimal cost.

This can be a difficult, time consuming and sometimes confusing process for SMBs who have little or no time to understand online possibilities.

Therefore Soup Digital takes a phased approach in introducing online marketing and innovations into a companys mix with the core focus on generating new revenue.

How would I like to describe my brand? Well the below maybe a little conflicting maybe here

goes:

- Quirky yet approachable

- Friendly

- Comfortable(like a big bowl of warm soup on a cold winters day...not too cliched i hope)

- Credible/professional

- Energetic/Dynamic

- Enthusiastic

HERE IS WHAT WE NEED:

I need a logo with complementing background visual design elements and colour palette that encompasses the Soup Digital proposition. I will be using this within my new word press website build.

My strapline is: "Growing Small and Medium Businesses Online"

OUR TARGET AUDIENCE IS:

Soup Digitals target audience is:

- Entrepreneurs/Owner Operators/SMB's without the time to understand the benefits of online

- They don't currently have a website or they have a website but poorly built

- Little to no online marketing knowledge but aware of the Internet and use it for basic purposes

- Primarily located in Auckland (0-19 Employees @ 144,000 in Auckland)

Soup Digital needs to communicate to a very broad range of clientele. So it needs appeal to the younger market Entrepreneurs but also not alienate the older Owner operators who might be scared by anything digital.....a vintage and retro look might be the most suitable?

WE LIKE THESE DESIGNS:

Where do I start? The mix should be friendly and inviting.

As stated below I'm not looking for a rehash of Campbell's Soup cans (as that's where I started off and Soup Digital needs its own identity) but if you utilised the retro feel of the font etc then that would be fine.

Below I have listed some websites whose branding designs and colour palette I think would work well for Soup Digital:

- http://www.satsu.co.uk/

- http://www.dfdesignstudios.com/

- http://www.basmatitree.net/

- http://sprockethouse.com/

- http://macrabbit.com/espresso/

- http://www.subdued.net/

With regards to colours I think organic, pastille colours would work well within the modern retro feel of the logo (if that makes sense?).

However the logo should be easy to print, easily recognisable and consist of no more than 4 coulors.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I don't want to see anything based around the Campbell's Soup Can but the retro essence can still be used within your designs.

Avoid looking corporate without losing the professional nature to my business! A similar company to mine is http://www.aimwise.com/ and I do not like the look and feel of this at all....Avoid this as its a small company with a corporate feel.

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