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Let me tell you about us:
The product is called Souk Festive Market. This Souk Festive Market is a special event taking place in Madinat Jumeirah, a 5-star luxury resort located in Dubai (United Arab Emirates), during Christmas time. During the month of December, this event recreates the European Christmas market ambiance with retail and food huts, Santa Claus stage and entertainment with a Christmas Choir. It is located in the Souk Madinat Jumeirah Amphitheater (part of the Souk - 75 shops and 23 restaurants and caf).
For more information on the hotel www.madinatjumeirah.com
Information on the Souk http://www.madinatjumeirah.com/shopping/
Blurb: Souk Festive Market 2008
"Souk Madinat Jumeirahs amphitheatre provides the perfect venue for the Christmas Festive Market, this open air amphitheatre is bordered by the fine views over the waterways, Fort Island, and the towering Burj al Arab provide the finishing touch and afford a spectacular and atmospheric backdrop to the Souk Festive Market.
Wander through the European-style shopping village, and discover superb Christmas gifts, unique crafts, festive food and drink in the best location for a Christmas market in Dubai.
Evening entertainment and a variety of other great activities and events including a cozy Santas sled where children can meet Santa and check their Christmas lists.
While specifically designed to enthrall children, the Festival has plenty to offer adults, traditional winter beverages and a lively choir."
Here is what we need:
We need a logo for this Souk Festive Market. This logo will be used in signage and different collaterals like flyers. It will also be used in advertisement as the logo of the event/product.
Our target audience is:
The target audience is Western expat families. The audience knows well our resort which is The Luxurious Arabian Resort of Dubai, but do not know the Souk Festive Market product yet. The competitors for this product/event will be mainly malls all around Dubai, and this is what makes us unique: this kind of event/product exists but not in an authentic Arabian Souk but in indoor malls.
In designs, we like :
Classy, Luxurious, Sophisticated.
Our design absolutely must have:
The name Souk Festive Market has to appear. We are looking for some Festive-Xmas elements in the design or in the font style or colours. It has to reflect luxury. In advertisement, Souk Festive Market logo will appear alone or next to the Madinat Jumeirah logo and Souk logo.
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