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Business Info

Business Name

PVPower Inc. - the product that this logo is for is called SolarBear, a product of PVPower

What do you do?

PVPower is a virtual distributor of solar energy components including solar panels, inverters and other components that create rooftop electricity for homes and businesses. PVPower sells solar components to solar installers across the U.S.

SolarBear is a web application that helps solar installers plan their solar projects, which is often a complex and time consuming task made up of solar science, financial calculations and project management.

What is the exact name you would like in your logo?


Target Audience

What is your industry?

Renewable Energy/ Solar

Describe the target audience for your logo

Solar installers, mostly male audience, between 25 and 50 years of age. Many of the customers are or have been electricians or other types of contractors in the past, they enjoy being outside, working with their hands, helping people and the environment.

What are the top 3 things you would like to communicate through your logo?

1. SolarBear is Professional
2. SolarBear is Fun
3. SolarBear is Helpful

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image, we will likely use them together and separate in different ways. So the ability to separate the text and image is likely important. When thinking bears here you should be thinking polar bears vs. other types of bears. Things that go along with polar bears, such as paws and icebergs are within reason for sure.

Inspiration logos:
Olark: http://www.olark.com

SaltedPig & TreeSquirrel: http://weightshift.com/design/collected-... (i like how these feel 'natural' and handcrafted)

Chicago Bears Logo: https://wiki-land.wikispaces.com/file/vi...

Line Art Bear: http://www.fotosearch.com/bthumb/ARP/ARP...

Bowdoin: http://www.bowdoin.edu/news/archives/ima...

What colors do you want to see in your logo?

Colors that are either in, or more likely complimentary to the current PVPower logo (attached and at pvpower.com)

Whites, blues and grey-ish blues also seem like very fitting colors for this logo.

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

SolarBear logo will be used on promotional materials for our SolarBear web application. Within the application on the web, on mobile applications, within print collateral and on promotional merchandise such as t-shirts.

Do you have other info or links you want to share?

This logo should be complimentary to our PVPower logo, which can be found at http://www.pvpower.com

We would like to see a logo that is part of the PVPower family. One suggested direction is a line-art polar bear face inside of the sun in our current logo. A bear paw inside of the sun also makes sense.

A second possible direction is a more light-hearted take on the logo, something a bit more cartoon-like, but not childish.



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