LET ME TELL YOU ABOUT US:
We are a progressive, clinical research organization based in the US. This means that we test drugs and medical devices to ensure that they are safe but instead of the traditional "wait and see" approach, we use a comprehensive technology platform, called HD360, to empower our people to operate trials much more efficiently. With important information sooner, we can make better decisions during the course of a trial. The results are faster time to market and increased patient safety.
This assignment is for the design of a logo for our comprehensive technology platform - HD360, a type treatment for HD360, and two matching type treatments for our different audiences - Sponsor360 and Site360. These should be based on our new corporate logo and brand standards (attached).
HERE IS WHAT WE NEED:
1- Logo for the overall application to appear on the header of the user interface: HD360
2- Type treatment for HD360 (to use when the logo won't work or possibly in interior pages of the app)
3- Matching type treatment for Site360 (secondary to the HD360 logo/type treatment, this will appear below the main HD360 header to let users know which "view" they are using).
4- Matching type treatment for Sponsor360 (secondary to the HD360 logo/type treatment, this will appear below the main HD360 header to let users know which "view" they are using).
***All should work with out new corporate logo (attached).
OUR TARGET AUDIENCE IS:
1- Staff at investigator sites (doctors offices, labs, hospitals, clinics) that interact with the patients participating in the trial including nurses, administrative staff, clinical staff and doctors.
2- Sponsor companies or pharmaceutical/medical device companies that engage us to test their products for regulatory approval.
WE LIKE THESE DESIGNS:
Clean, bold, crisp, dynamic. Our new logo and brand guidelines are attached so please use that as reference.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We do not want to get into completely new design elements. Base it on the new corporate logo - mark, font and type treatment that we already have in place.
Thanks in advance!
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