LET ME TELL YOU ABOUT US:
We are the Lowry Community Master Association (LCMA), the property owner's association for the community of Lowry. Lowry is a community within the city of Denver, Colorado. See www.lowrylink.com. To better understand the community, see www.lowry.org, the website of the Lowry Redevelopment Authority (LRA), the developer of this community. Lowry has a rich heritage as a former Air Force base, with many historic buildings, such as B-52 hangars, still standing. For history, check out en.wikipedia.org/wiki/Lowry_Air_Force_Ba....
As a property owner's association, LCMA handles a variety of functions on behalf of residential and commercial property owners within Lowry. Among these functions, we maintain common areas, administer property design guidelines, hold social events, and ensure the community's interests are represented when key issues emerge.
HERE IS WHAT WE NEED:
This is a logo-softening project. First, here's some background on logos in Lowry. There are essentially three logos in common use in Lowry right now:
1. The community logo. Lowry businesses tend to use variations of a three-color, five-pointed star insignia from the United States Army Air Service. See attachment.
2. The developer logo. The LRA uses a softer version of the Army Air Service logo. See www.lowry.org for the developer logo. Although the developer logo is used on LCMA's website (www.lowrylink.com), it belongs to LRA, not to us.
3. The association logo. We, the LCMA, have our own logo, a simple black and white version of the community logo, to conduct association business. See attachment.
PROJECT DELIVERABLES ARE AS FOLLOWS:
1. A new community logo, picture only (no words). It should be reminiscent of the current community logo and also be suggestive of the following traits about the community: active, urban, green (as in, we have lots of parks and open space), and our Air Force base heritage. The community logo might be used in a variety of printed and electronic media, and potentially on outdoor signage, too.
2. A new community logo, picture and word. This should be identical to the first deliverable, but it must include the word "LOWRY" in it. Like the first logo, its uses will be varied.
3. A new association logo. This logo should be similar, perhaps even identical, to the first deliverable, but it should include the words "LOWRY COMMUNITY MASTER ASSOCIATION" and/or the initials "LCMA". Ideally, the logo should suggest that LCMA consists of warm, friendly, helpful people who don't just serve the community but live here, too. The association logo will likely be used on www.lowrylink.com, LCMA letterhead, and other LCMA communications.
Ideally, the artwork should be vector-based, with final deliverables in Adobe Illustrator format.
OUR TARGET AUDIENCE IS:
The target audience consists of residents of Denver, CO. Because of the city's diversity, the logos must have broad appeal across demographic segments.
WE LIKE THESE DESIGNS:
We like the US Army Air Service star and encourage you to be inspired by it. While we are also fond of the developer logo (again, see www.lowry.org), it doesn't belong to us, so please don't copy their specific rendition of the star nor their typeface.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
1. All three deliverables must include a five-pointed star of some sort, probably (but not necessarily) within a circle. Again, the US Army Air Service star is a good starting point, although it's up to you as to what degree, if any, you use it. However, the star in your logo does not necessarily have to be the primary element of the logo. (It could be a background, for example, or it could be a small star that is an element of something larger.)
2. All three deliverables must be warm and soft by contemporary standards. Since the U.S. Army Air Service insignia is partially angular and primarily blue (a cool color), we recognize the challenge it presents to incorporate the star into a warm, soft design. But, hey, that's why we're hiring you. If it were easy, we'd do it ourselves.
Beyond that, re-read the section about what we need, so that your submission makes an attempt to be suggestive of the traits we've described.
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