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Business Info

Business Name

Socrative

What is the exact name you would like in your logo?

Socrative

Target Audience

What is your industry?

Education Technology

Describe the target audience for your logo

In order of imporatnce:
Teachers - high-school mostly
School Admin (principlal/counselors)
Parents,
High school and College students
Tutors

What are the top 3 things you would like to communicate through your logo?

--Engaging - will improve the engagement in class
--Intellegent/technological - will improve teaching and help students learn better and faster
--Extremely simple and friendly to use

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image, the image should be able to stand alone as a Logo for an Iphone/Android App a good example is yelp. (the text and image can be combined if the above still works)

What colors do you want to see in your logo?

We don't know, make them awesome

What colors do you NOT want to see in your logo?

We don't care as long as they are awesome

Where will your logo be used (print, website, etc.)?

Mobile Application, Website, print (maybe), Facebook

Do you have other info or links you want to share?

Styles that we like:

tumblr.com
37signals.com (not the logo, but the look and feel)
Clean very simple few brush strokes
dropbox.com
scribd.com
twitter.com
amazon.com
yammer.com
yelp.com

The name comes from the Socrates and the Socratic method of education

Socratic method, named after the Classical Greek philosopher Socrates, is a form of inquiry and debate between individuals based on asking and answering questions to stimulate critical thinking and to illuminate ideas.

Company Description:
Socrative aims to help teachers win the battle for their students attention. In the world of smart-phones and constant engagement we believe teachers should be empowered by the latest technologies rather than compete with them. Sokratika's products help teachers engage their classroom through collaborative educational games and exercises which utilize the students smart-phones as a platform. Our products are built to be simple to use and easy to integrate into the regular flow of the class.

Company Mission:
To be big the biggest revolution to education since the invention of the blackboard

Company Promise:
Responsiveness and Simplicity

--Responsiveness: we are very customer focused, listen to the customer requests and then act upon them quickly by working with fast development cycles.
--Simplicity: Simple to Use - all our product will be extremely simple to use our moto is that the teacher applications "are as easy to use as an ATM", and our student app are "as simple as raising your hand"

--Simplicity: Simple to teach - one of the major issues with educational technology is that it is disruptive and complex to use, we promise to create tech which will seamlessly integrate into the class and empower the teacher, not compete with him.

Interesting keyword to search for inspiration:
- Blended Learning
- Edutech

Logo Characteristics:
- Clean and simple
- Visible on any color background
- Transferable to app logo
- Easy to read

Materials

Contract
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