LET ME TELL YOU ABOUT US:
The Table Project (the organization name)
The Table the web application product
"Table" needs to be the focus of the logo, so that it can work alone when branding the product as well as with the word "Project" when used for branding corporate marketing.
Current tagline Live Church Together (does not have to be in the logo)
We are a missions company on the dawn of creating a web startup. Many people ask.why is a missions company building a web application? Our answerwe believe technology can be the mission. Maybe its a good thing that a non-profit missions company builds an innovative tool for the church. Why? Because we believe it is very important for the church to be relevant in this space. The church was the first social network and we think that technology will be just as important to the church as the printing press was 500 years ago. The Table Project aims to take away any barriers that a church may have, to create online community. The platform in open, simple and innovative. We are making technology our mission and we want to get it into the hand of as many churches as possible and reach out to as many users as possible. We are not the Christian Facebook, we think facebook plays a great role in our culture so we want to embrace technologies already out there to make The Table more effective. The Table is all about group interaction, where facebook and myspace are more about individual expression.
Why is it called The Table? In the first century church, fellowship with family and friends usually happened around the table, after a meal. They called this time symposia, which consisted of everyone sitting around the table and talking for 2-3 hours after a meal. Our goal is to help people no longer look at church as a building, but as a community. Our hope is that people use the Table platform to communicate more and in turn get together more.
Words to describe our organization:
"the little guy" in the market
Words that describe the product:
See attached 2-page overview and web design mock-ups for more information
HERE IS WHAT WE NEED:
A simple logo that can be used on our website, product and all marketing material. Please keep it minimalist and simple by using typography and/or iconic elements that can be used both with color and in black and white. "Table" needs to be the focus, and we would like versions that include "Project" as well so that it can be used as the logo for the product and organization.
We like the red used in our mock-ups (attached) but are open to variations in color as long as they are bold.
OUR TARGET AUDIENCE IS:
Church communities all over the world. Early adopters will be forward-thinking younger churches. When they see our branding, they need to think simple, easy-to-use, grassroots and missional.
WE LIKE THESE DESIGNS:
Please see attached document "Table Design Elements"
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Clean crisp typography
Bold color or just black and white
One version with just "the Table"
One version with "the Table Project"
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