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LET ME TELL YOU ABOUT US:
CheapTweet.com is a social deals site, operated by Appozite, a startup in Austin, Texas. CheapTweet algorithmically finds all the deals (coupons, sales, discounts, freebies) people talk about on Twitter, aggregates and organizes them at CheapTweet.com, where users can search for and vote on the deals they like. The site is growing very quickly and we need a logo to match.
HERE IS WHAT WE NEED:
We need a new logo for CheapTweet (http://cheaptweet.com)! We've outgrown our current logo and it's time for a new one. Its main use will be on our website, but we'll also use it on various company materials, including t-shirts.
Our current logo uses a bird, but we'd like to get rid of the bird. We're trying to reduce the obvious connection to Twitter as we move to a more mainstream audience, as well as start finding deals from sources other than Twitter.
OUR TARGET AUDIENCE IS:
Our main audience comprises deal-seekers and shoppers in general. Right now, more than half our users are women, with an average age range of 30-39. Lots of them are parents (moms particularly). They are mainstream consumers, so our look needs to appeal to the general public. We want them to think we're fun (but not silly) and friendly. We want to seem accessible, easy to use, down-to-earth, and not at all scary or exclusive.
A few things we emphasize:
Lots and lots and lots of deals
Unique deals you won't find anywhere else
Social and community
Above all else, we're a consumer-facing web site. We want to convey an image that speaks to both consumers and the web 2.0 community, and doesn't look like a bargain-basement deals site.
WE LIKE THESE DESIGNS:
We really like the two word logos with variations in color and/or font (some examples below). Specifically, we like one gray word and one colored word. And like, in the Shutterfly and Gelato logos, we like a small graphical element to add some pop.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our site is mostly white and a few shades of blue, with some orange, gray and black accents. We'd like to stick to these colors (see http://cheaptweet.com for more). We like clean, simple designs with a youthful (but not childish) feel. We like the current colors on our site, so feel free to use those in the new logo.
We do not want a bird or slogan in the new logo. Avoid serif fonts.
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