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Business Info

Business Name

Friends of the Key West International Airport, Inc

What is the exact name you would like in your logo?

SOAR Key West

Target Audience

What is your industry?


Describe the target audience for your logo

The Southernmost Openhouse & Aviation Review (SOAR) is an airport open house event. It will attract aviation enthusiasts from the local community with a broad cross-section of demographics. The only two things unique to our target audience are the location in Key West and an interest in aviation.

What are the top 3 things you would like to communicate through your logo?

Our three stated goals for this first ever, hopefully annual, event are to inform the community about the history, services, operations, and benefits of the airport, promote aviation in general, and to entertain the attendees in an exciting, yet family friendly environment.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image. Something simple and not busy or detailed. Hundreds of airports across the US have air shows or airport appreciation days like ours so there are numerous examples out there. I don't have any specific favorites.

What colors do you want to see in your logo?

We do not already have any particular color scheme. Therefore, this is wide open. Since the only two things unique to our target audience are a love of aviation and our location in Key West, Florida, I was thinking the logo must have an airplane on it and it should include something that Key West is known for such as sunsets or perhaps conch shells or palm trees.

What colors do you NOT want to see in your logo?

N/A. Any colors are fine. However, while not a critical factor, it would be nice if the full color logo would also work in monochrome or black and white. That way if it gets printed in b/w, it will still be functional and not lose it's value if it doesn't translate well into b/w.

Where will your logo be used (print, website, etc.)?

It will go on our web site, plus t-shirts, banners, posters, and essentially all printed material. The web site is NOT that important, however, so the focus is on print material.

Do you have other info or links you want to share?

For more information about our free to the public aviation event and about our 501(c)3, not for profit dba Friends of the Airport (FOTA), see our web site at http://monroecofl.virtualtownhall.net/Pa.... The Key West International Airport, where the event will take place, has their own logo which I have pasted below FYI or you can find on their web site. The SOAR Key West logo should not mimic the airport's logo but should be compatible or complimentary if possible.



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