• Assured$250
  • Entries92
  • Creatives34

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Background

Industry

Publishing & Media

About Your Company

Media & Publishing website with diverse topics for the intellectually curious, tending towards long-form pieces. Meant to discuss undercovered issues in an engaging way, or explore familiar topics from a new angle. We want to be that tab you hide in the background at work, but immediatley bring back to the front when no one else can see your screen!

Execution

Logo Usage
  • Screen / Digital

Preferred Logo Style
  • Image + Text

  • Image Only

Preferred Fonts
  • Serif

  • Block Serif

Colors to Explore

Grey

Orange

Logo Text

SMQ

Top 3 Things

Insightfulness, Wonder, Endurance

Vision

The logo should be interesting, but more subtle than loud.

Additional Info

The fox is the animal that inspired the name (it's a long story) and the winning design will find a way to integrate that into the SMQ logo. Whether it's as a full background, a silhouette behind the letters, an accompanying image, stylistically into the text, or just the color palette, I defer to your expertise! The image I hold in my head of a fox is Winslow Homer's painting, "The Fox Hunt", but please don't feel bound to that precedent. As this is a media brand, the logo should be interesting but not so over-the-top it detracts from our credibility to write about serious topics.

Materials

Contract
Files

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