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LET ME TELL YOU ABOUT US:
We are setting up a Water Safety Website for Public service and need a graphic/logo that represents being safe in the water. The site is geared towards providing information about being safe in and around the water. We are more focused on open water. Bay's, Oceans, Lakes etc. Not so much about being safe around the pool. But be safe there too - there is not enough creatives in the world.
HERE IS WHAT WE NEED:
2 Graphic images with with the tag line - "Go Big. Go Safe". One of a strong mature male Newfoundland dog. Should convey strength, power and security. Not too necessary to add in Red crosses or anything that jumps out as water safety the focus is the dogs. Not sure how to convey the safety part but thats what makes you creatives!!!
We also need a puppy graphic that screams CUTE CUTE CUTE.
Here is some inspiration. The history of the Newf.
Born as a canine seaman, the Newf was a standard piece of equipment on every fishing boat in Canada's maritime province that gave the breed its name. Fishing has always been Newfoundland's chief industry; the dogs hauled fishing nets out to sea and back to the boat and retrieved objects or people who fell into the sea. Equally at home in water or on land, the Newfoundland was large enough to pull in a drowning man or to break the ice as he dove into the frigid northern ocean. His lung capacity allowed him to swim great distances and fight ocean currents.
At the end of a day's fishing, the day's catch was loaded into a cart, and the dog was hitched up to haul the load into town. Other Newfoundlands pulled wagons to deliver milk and mail throughout the island.
The origin of this working breed is disputed. Vikings and Basque fishermen visited Newfoundland as early as 1000 AD and wrote accounts of the natives working side by side with these retrieving dogs. The breed as we know it today was developed in England, while the island of Newfoundland nearly legislated the native breed to extinction in 1780. Then, shortly after World War I, a magnificent dog named Siki became not only the most famous show Newf in history, but the most famous stud dog of the breed. Most Newfoundlands in the conformation ring today can trace their pedigrees to Siki.
There are many legends of Newfoundlands saving drowning victims by carrying lifelines to sinking ships. The dogs were kept in the "dog walk" on early sailing ships. If the sea was too choppy when land was sighted, the dog carried a line to land. A Newfoundland named Seaman accompanied the Lewis and Clark expedition, and Nana, the children's "nurse" in the original Peter Pan, was a Newfoundland.
OUR TARGET AUDIENCE IS:
Anyone and everyone who goes in or near the water. Broadest appeal possible including international/global audience.
WE LIKE THESE DESIGNS:
Smokey the bear, Black Dog Martha's Vineyard. Big Dogs Clothing Logo. I posted a couple photos in the attachments section. We like simple one color black for the dog.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Newfoundland Dog. Its critical the graphic is immediately identifiable as a newfoundland dog. Need one Strong Male dog figure and one Puppy figure. They will be used individually and not together but can be in one file. The wording "Go Big. Go Safe." must also be in the graphic,. Stressing the newfoundland part.
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