• Assured$400
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  • Creatives31

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Background

Industry

Entertainment & Sports

About Your Company

I'm a DJ/Producer looking to refresh my current logo (which I've had since 2011).
When I envision the "perfect" logo, key words that come to mind include: rugged, fresh, gritty, modern and memorable.
Musicians who inspire me: Dr. Dre, 2Pac, Biggie, Jay-Z, Eminem and Nas (read: golden age of hip hop).
My current logo is pretty simple - it only uses 3 colors: black, white and a teal/blue. I'd like to continue to incorporate those colors in future designs, since it's a part of the overall brand identity.
My target audience is the 25-44 demographic, men and women, non-location specific. Think: people who are streaming their music on Spotify, or watching their favorite artist's videos on Instagram.

Execution

Logo Usage
  • Screen / Digital

  • Clothing

Preferred Logo Style
  • Image + Text

  • Image Only

Preferred Fonts
  • Sans-serif

  • Block Serif

  • Mono

Colors to Explore

Aqua

Grey

Blue

Logo Text

Smitty Gritty

Top 3 Things

Real hip-hop. Fresh. Gritty.

Vision

Would love to see these incorporated:
- Elements of the traditional DJ set-up (2 vinyl turntables, a mixer and headphones)
-Elements of hip-hop (think graffiti, MCing and DJing).
What I don't want to see: breakdancing (but really)

Materials

Contract
Files

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Last updated 08/09/2018 12:53am
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