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Tell us what you need

What is the exact name you would like in your logo?

SmEX

What is your industry?

Internet

What are the top 3 things you would like to communicate through your logo?

Social
Safety
Dynamic

What logo styles do you like (image + text, image only, text only, etc.)

Image + Text / Image / Text
Exemple Twitter bird, Facebook, AirBnb...

Do you have any other info or links you want to share?

Smex stands for Social Monetary Exchange, and is an innovative startup supplying peer to peer financial services.
Is a project started from the ground, aiming to save money to its members for their daily financial necessities, as an alternative to the traditional financial and banking services.
After long hours of brainstorming we came out with the idea of a Squirrel with an S shaped tail, to be used alone or as first letter of the word Smex. We sketched a couple drawing but none of us is a designer, so the attached documents are just a reminder and not a guideline.
We would like the squirrel to be abstract more than figurative, we don't necessarily need a detailed image of a squirrel, but would work an outlined shape or a monochrome shape (example: Twitter's bird).
About the colors: we will primarily use a bright orange for the squirrel, but it need to work in any color, or as a withe contrast on a background, or black and white. So we are more focused on concentrating our brand awareness on the logo than not on the colors used. As we said most important thing is the logo's shape, but if designers can submit main one and small ones in different colors (B&W, Facebook blue...)
Any submission need to includes the logo with the colors requested, the contrast version in white, and the black and white.
We will release an App for the service, so the Squirrel alone will become the App logo, so the S made from the squirrel's tail needs to be clearly evident.
About the kind of design, we wanted to have a web 2.0 logo to use it on our website and App logo, but the design need to work also as a Solid color version for the App itself and for printing/embroidery/plottered stickers.
Designers really need to think the logo will be in a shortcut button most of the time. It is a App logo. The S shaped tail need to look like a squirrel tail but need to be see as a S of SmEX if you don't know the word SmEX.
The squirrel need to be cool and cute as a logo for a social app but in the same time institutional and serious as a logo for finance app!

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