Small Consulting Firm Logo

LET ME TELL YOU ABOUT US:

Merritt Consulting Group helpsmid-size and large enterprises in the manufacturing and service sectors align operations with I.T., financial and business strategy to deliver significant efficiencies and enable high-performance growth. MCG delivers personal service and world class experience. Working on behalf of the client, the firm is solution neutral - only recommendingoptions that are in the best interests of the client.

Services:

Softwareselection, evaluation and implementation

Vendor selection

Workflow Redesign

Process Optimization

Demand Forecast and Planning

HERE IS WHAT WE NEED:

Looking for a simple, sleek, minimalist logo. Company name is "MCG International" Tag line is "Operational Simplicity"

We'll be using it in all the usual places - stationary, cards, web site, etc. We are open to a symbol plus type, or type only solution. All the logo "rules" apply - must be stable, balanced, able to be reproduced in black (one color), in reverse, no blends or photographic images. Simple, graphic, tight, reproducible mark.

Don't worry about colors - design in black on white.

OUR TARGET AUDIENCE IS:

Geographics

The immediate geographic target is U.S. headquartered companies- in TX, OK, AK, LA

Emphasis on TX particulary in Oil and Gas industries

Demographics

Title: CFO, COO, CEO

Sex: Male

Ages 40-60 years of age

Individual income: $200K +

Majority have college degrees with some advanced degrees

Behavior Factors

Are frustrated by existing systems

Don't trust large service providers (cost plus ethics issues)

Strive to improve systems and processes

WE LIKE THESE DESIGNS:

We like marks that are sleek and sharp. Not too much fine detail (disappears when reproduced small), some examples: AT&T, Adobe, Apple, BMW, Mobil, etc.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No blends, no photographic images, no tiny type.