Sko-fit Corporate Identity

LET ME TELL YOU ABOUT US:

SKo-Fit LLC is a new start-up fitness consulting company, based in Chicago, IL. SKo-Fit provides group fitness classes, lifestyle & weight management and personal training.

HERE IS WHAT WE NEED:

I need a logo to help launch the company image, with eventual need for marketing materials and company website.

OUR TARGET AUDIENCE IS:

Urban professionals who are looking to change their fitness and lifestyle habits, using unique training packages tailored to them.

WE LIKE THESE DESIGNS:

My vision for the logo is a playful cartoon, depicted of myself. The style of the cartoon is retro Japanese anime (think Speed Racer). Eventually, the cartoon would need to be translated into a Flash animation for the web intro page. I have attached a photo of myself to use as a template for the cartoon.

The font needs to be bold. I was thinking that SKo uses the Impact font and Fit uses a softer font face, like Century Gothic. The web pages will categorize based on this set-up (SKo-Info, SKo-Links, etc.).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

SKo-Fit's motto is "Get mo' fit with SKo-Fit", so this needs to be incorporated into the logo.