• Award$300
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  • Creatives39

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LET ME TELL YOU ABOUT US:

Do you want a good skin day everyday?

The Skin Type Solution (STS) was developed by Dr. Leslie Baumann to inform and educate people about their skin. After taking the STS quiz, individuals discover that they are one out of 16 possible skin types and are provided a list of products at all price ranges and stores. After knowing your skin type, you will then know how to make the correct product and treatment choices for you.

Dr. Baumann, dermatologist, researcher and associate professor of dermatology in Miami Beach, Florida feels the public is inundated with products that promise the world to everyone. She found that most people are wrong about their skin, hair and nail type and therefore buy and use incorrect products that can cause harm or at a minimum- waste time and money. Companies make unrealistic claims about product efficacy. Consumers are confused by the overwhelming number of products and the exorbitant marketing claims. The Skin Type Solution provides you with a solution.

HERE IS WHAT WE NEED:

We need a logo for our new website that will be launched soon. The logo needs to convey an established, respected, multi-ethnic and intelligent brand. The following are key messages:

Friendly/Approachable

Professional/Academic

Beauty

Organized

Fresh

Innovative

Confident

Trustworthy/Established/Authentic

OUR TARGET AUDIENCE IS:

Anyone who wants to have good skin and is tired of spending time and money on products and treatments that receive no results. The Skin Type Solution crosses all ethnicity's and our audience needs to feel comfortable when on the new site.

WE LIKE THESE DESIGNS:

Amazon logo

Fed Ex logo

Greek key pattern

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo needs appeal and be accepted at an international level. Our current clients come from all different backgrounds and it needs to have universal acceptance.

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