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ABOUT US:

Sit Kits supplies restaurants & stores with custom menus, crafts and games to keep young kids entertained, calm, and quiet at the dining table / in the waiting room. All products are child-centric, ages 2 to 10. Coloring products make up half of the product line; the other tactile products are quite diverse. Most items are inexpensive and disposable.

PROJECT:

Logo design parameters are:

- FORMAT: vector (no gradients or 3D shading please)

- DESIGN: custom & fun (clean with line art maybe?)

- COLORS: 1 to 3 (no more than 3)

- PALETTE: bright colors and/or black on white

These are OPTIONAL in the logo design:

- SLOGAN: [happy kids pull bigger sales]

- WEBSITE: www.sitkits.com

Business card details:

We would appreciate if you could take the design to the next level on a business card, so we can see how we might carry the new identity into our collateral.

AUDIENCE:

Restaurant & store managers are the Sit Kits customers who will see our catalogs, direct mail and ads, and the value proposition is "our products temporarly captivate customers' children, thereby earning you bigger profits."

However, the product lines are designed for KIDS. So wed like the logo to center on the kid factor somehow: busy little hands, active little minds, quiet little mouths, immobile little bottoms?

PREFERENCES:

We prefer a design that doesn't have a lot of complex details (so it can be reduced quite small), but you are essentially free to define this new brand identity. Thanks for your talents!

Please AVOID 3D shading or gradients. The artwork must be suitable to embroidery, stamping, engraving and imprint processes as well as digital and offset press.

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