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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
Sip*Link is a start-up business that will launch 1Q10. It is wholly owned by its parent, a telecommunications company called Global Tel*Link (GTL). It will provide commodity telecommunications services, primarily to other telecommunications companies who provide telephone services to consumer and small/medium business end users.
HERE IS WHAT WE NEED:
We need a logo and a color palette that can carry through to print materials like business cards and sales collateral as well as a company website.
OUR TARGET AUDIENCE IS:
Mid to senior level engineers in telecommunications companies who provide phone services to consumers or small/medium businesses, such as cable TV companies, rural telephone companies, wireless phone companies, and host of small competitive local phone companies you've never heard of like XTel, Commx, Covista, Smoothstone, etc. The target customer base for Sip*Tone is national.
It's critical that Sip*Link be perceived as a significant player who fits in this space - i.e. we're high tech, we're easy to work with, and we have the size/scale needed to support customers for the long haul. Being owned by GTL is a huge advantage for Sip*Link in achieving this perception and so we need to ensure that potential customers view Sip*Link as associated with GTL
WE LIKE THESE DESIGNS:
needs to visually link to GTL (gtl.net)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Strong visual linkage to GTL
Includes the name of the company, Sip*Link
Clean, simple design consistent with those of successful competitors
Either GTL blue or green in the design, along with another more eye-catching color (red, orange, yellow, silver, etc.)
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