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LET ME TELL YOU ABOUT US:

We are a Beach Front Resort based on Vancouver Island. Our beach front property attracts tourists from the West Coast of Canada and Northwest United States. To see more of what we offer to guests please visit beachacresresort dot com.

HERE IS WHAT WE NEED:

We need a redesign of our logo to be applied on our online reservations site (it is in the process of being built), future promotional materials (gift certificates, brochures etc.), and for our social networking platforms.

OUR TARGET AUDIENCE IS:

Our main target audience is families and couples looking for a relaxing retreat. We have a group of shareholders who have a strong nostalgic attachment to our property as it has over 90 years of history. The logo should be playful but classic at the same time.

WE LIKE THESE EXAMPLES:

Most resort logos tend to be dry and use stylized type. As we are trying to incorporate a graphic into the logo I would point to the Vancouver aquarium logo (vanaqua dot org) for inspiration. It is simple yet shows exactly what they are all about.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

"Beach Acres Resort"

A big "miss" is that we don't have any water/beach incorporated into our logo. We're also interested in incorporating 'beach like' things, ie. starfishes, sand dollars, adirondack chairs, sand castles, kids beach toys etc. It should be playful but classic. We also don't want a huge deterence from our current logo but we see some things are missing. Our main sign at the property entrance is built around our current logo; the sun setting and mountains are included in our sign. The blue in our current logo doesn't led itself nicely to a family of complementary beach-like colours and therefore another blue is preferred. A clean font is best.

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