• Award$200
  • Entries210
  • Creatives53



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Creative Brief

Who are you?

My name is Philip Nowak and I am launching Firmology.com, a new site helping small business innovate through social media, social commerce, mobile & technology.

You can learn more about me here: http://www.linkedin.com/in/philipnowak

What do you need?

Logo for Firmology.com. It will be used on a self-hosted Wordpress site that has not been developed yet.

The logo will also be used in future collateral such as business cards and social networking profile pictures such as Twitter & Facebook Fan Page.

Who Is Your Audience?

As Jason Fried of 37 Signals likes to call it, our audience consists of the "Fortune Five Million" or more commonly known as small businesses. Any small business can potentially be part of our audience whether it is a hot dog shop, dentist office, fashion boutique, construction company, bookstore, used car dealership, software company or anything in between.

Firmology.com's goal is to help small business innovate through social media, social commerce, mobile and technology.


We Like These Examples

Businessweek.com logo
The Bloomberg Businessweek logo is professional, bold and makes a statement. I like the colors as well.

We Absolutely Must Have

The word: "FIRMOLOGY"

I am open to all design ideas, but my original vision for the logo was simple, bold & minimalist impact-type letters in charcoal, black or dark green (the color of money). Maybe the word "FIRMOLOGY" on the top line and the phrase "SMALL BUSINESS INNOVATION" on the second line underneath it.

It's up to you as I am not a designer.



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