LET ME TELL YOU ABOUT US:
Bringing art to the mainstream - a website that will sell collectable limited edition art from emerging and established artists. All artwork will be affordable museum quality prints, individually signed and numbered by the artist.
Signed & Numbereds aim is to make art more accessible to as many people as possible (many of whom would not consider themselves to be art connoisseurs) by offering quality works of art ranging from AU$60 - $300 and using well articulated marketing and PR initiatives.
The prints limited to X examples are only available in this number of examples in the world. No other print of the work will be made in the future in the same format , guaranteeing the collector a small diffusion of the work.
Signed & Numbered will offer a carefully selected series of prints from local, interstate and international artists. The prints will encompass a wide range of techniques and styles from illustration to etching, fine art drawing to stenciling, graphic design to photography.
HERE IS WHAT WE NEED:
A logo for this new venture. It can be black and white or incorporate colour. I need two versions, one with the byline and one without. The byline is 'collectable limited edition prints' (all lower case).
It can be icon based or text based.
It will be used on all stationary and on our website.
OUR TARGET AUDIENCE IS:
The driving ambition of Signed & Numbered is to make art more accessible to a wider market - collectors, part time art enthusiasts and first time buyers. It will seek to provide an alternative way to buy art for those who are curious about art, but perhaps find most bricks and mortar galleries too intimidating to venture into (or too hard to find!).
Key words: creative, cool, excitable, stimulated, responsive to change, values quality, open-minded, design aware, educated consumers, good taste, social, value uniqueness.
It is envisaged that Signed & Numbereds target market will span the following groups: collectors, part time art enthusiasts, first home buyers, city-workers, interior design companies and those in the creative community.
Its product offering of edgy contemporary prints will appeal to both males and females aged 20 35 years old.
WE LIKE THESE DESIGNS:
www.platform.org.au/ - simple and classic
http://www.raftcommunications.com.au/ - good example of a text based logo
http://www.lamingtondrive.com/ - simple and clear
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Two versions of the logo, one with the byline and one without. It must also be clean, clear and strong.
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