LET ME TELL YOU ABOUT US:
Cocymela is an existing company who supplies premium apparel and accessories for Yoga, Pilates and Athletics.
HERE IS WHAT WE NEED:
We see that taking it to next level is rebranding the company. We have identified our first step is a logo redesign. The logo will feature on our website and all marketing collateral as well as on the clothing itself. What the future of the brand represents is off the mat and Freestyle living . We also are committed to not taking things too seriously and perhaps (gasp) poking fun at the serious yoga world
From the team some words that we have brainstormed about how we want to leave people is: Fun, Vibrant, Alive, Engaging, Cool, Hip, Awake, Jazzed, Sexy, Quality, Functional, Hot, Infectious, Irresistible, flow, stretch
OUR TARGET AUDIENCE IS:
the lifestyle clothing/active wear customer. Think Nike, Lululemon, Sweaty Betty, etc.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are very open on the redesign. Have fun
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