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LET ME TELL YOU ABOUT US:

Shopfloor is the blog and Twitter brand for the National Association of Manufacturers (NAM). The NAM is the U.S.s largest industrial trade association, representing manufacturers in every industrial sector and in all 50 states. What makes the NAM unique is that we own Manufacturing in the minds of advocates for business. Manufacturing employs nearly 12 million U.S. workers, contributes more than $1.6 trillion of value each year. Manufacturers perform half of all R&D in the U.S. and offer higher than average pay and benefits.

Our mission is to be the voice for all manufacturing in the United States. To inform legislators (Congress), the media, policy influencers and the public about U.S. manufacturings vital leadership in innovation, job opportunity, technological progress and economic security. To be the respected, focused, and nonpartisan partner in achieving an economic environment that encourages the expansion of manufacturing in the U.S. and strengthens our global leadership.

Shopfloor blog is a recognized brand for advocacy on manufacturing issues and is regularly cited by influential media outlets. The Shopfloor blog represents the NAMs informal voice to our audiences.

Shopfloor Brand Character: Strong, confident, respected, leader, innovative, premium, contemporary, energetic, passionate, engaged, proud, trustworthy, courageous.

Industries represented by Shopfloor: Technology, Medical Devices, Aerospace, Chemical, Electronics, Pharmaceutical, Fabricated Metals, Machinery, Plastics, Food/Beverage and Energy.

The Shopfloor logo should reflect the voice of modern manufacturings vital leadership in innovation, job opportunity, technological progress and economic security. It should reflect the positive attributes of modern manufacturing: clean, innovative, efficient, sleek, technology.

HERE IS WHAT WE NEED:

The Shopfloor logo should be consistent with the logo of the National Association of Manufacturers in terms of typography and color. It should be consistent with the look and style represented by our website nam.org. However, the Shopfloor logo should maintain its own unique identity.

The logo primarily used on websites and HTML emails. In rare cases it will be printed on stationery or used on a banner so the logo will need to work on multiple media.

We require vector art files.

OUR TARGET AUDIENCE IS:

Our audience is manufacturers, business owners, legislators (Congress), the media, political / policy bloggers and business policy influencers. Primarily white-collar, men, aged 30 50 who are passionate advocates for U.S. manufacturing with minimal government regulation. They have traditional values and tend to be formal but are forward thinking and innovative.

Our audiences are proud that the U.S is the worlds largest manufacturing economy, producing 22 percent of world manufactured products. China is second at 13 percent and Japan is third at 11 percent. We seek ways to communicate that the U.S. has double the manufacturing share of China and Japan and that U.S. manufacturing is better than our audiences perceive.

WE LIKE THESE EXAMPLES:

We recently redesigned the logo of the National Association of Manufacturers (NAM). The Shopfloor logo should be consistent but maintain its own unique identity.

We DO NOT like graphics that portray the common misperceptions of manufacturing: dirty, smokestacks, old factories, tired, pollution.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The logo must contain Shopfloor in an easily readable format as one word.

The type family used for the National Association of Manufacturers (NAM) is Helvetica Neue. The typography used in the Shopfloor logo should be consistent with Helvetica Neue.

The colors used in the National Association of Manufacturers logo are PMS 309 and 549. See attached file for details. The colors used in the Shopfloor logo should be consistent with PMS 309 and 549.

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