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2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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LET ME TELL YOU ABOUT US:
Shaarei Tikvah is a synagogue from the conservative movement of Judaism that just opened our brand new building in Scarsdale, NY. Our congregation is defined by our friendly, welcoming, family-oriented membership. Although we are located in Scarsdale (sometimes thought of as super- affluent or snobby) we are a "Prius" congregation, not a BMW crowd. We can best be described as being traditional in values, but modern in our thinking.
HERE IS WHAT WE NEED:
We need a new logo that conveys the qualities that I mentioned above. It needs to be designed to work in both color and black & white, as well as both vertical and horizontal formats. It will be printed on letterheads, business cards, our website (www.shaareitikvah.org) and all other Synagogue communication.
OUR TARGET AUDIENCE IS:
Our target is both current and future members of the synagogue. We feel like the logo can do a lot to convey "what we're about." We want them to know that we are a warm, inclusive, spiritual and intellectual community.
WE LIKE THESE DESIGNS:
Designers may want to look at font styles that have a "hebrew" or "ethnic" vibe, but not in a corny way. We are not stogy, old-fashioned or fussy, but we are also not looking for something too modern either. Frequently blue is a color associated with Jewish organizations (the Israeli flag is blue and white).
Other symbols you could look at are the Star of David or menorahs.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
There are no "musts," but Shaarei Tikvah translated means "Gates of Hope" Although it would be lovely to see gates incorporated into the logo, sometimes it can look "ominous" rather than welcoming.
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