• Award$400
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LET ME TELL YOU ABOUT US:

Need a logo for ServiceReef

This is designed with the following audience/values in mind:

o A service oriented movement where users have a simple means to locate service opportunities

o An online resource to allow service oriented people, non-profits & companies to find connections

o A record keeper of past events and opportunities where I have served

o Ability to track and measure progress towards goals, service trips, attendance for opportunities

o One simple place to navigate all your service work

o Globally minded

o A trusted guide/resource

HERE IS WHAT WE NEED:

A logo

For website, marketing collateral, etc.

Clean

Simple

Splashes of color okay if not overpowering

Translates well to monochrome usage (grey scale)

Warm, Trusted, Inviting

Preferred color schemes are ocean(ish), tropical, etc.

Fine with imagery of ocean/reef, just not too much like Disney (or childish)

Preferred white background, easy to screen print and embroider

OUR TARGET AUDIENCE IS:

Primarily younger generation (high school through late-20s) but also for all ages

Students, teachers, business people, donors, etc.

People oriented to serve in the community

Non-profit organizations that post serving opportunities

WE LIKE THESE EXAMPLES:

PUR very simple and clean, yet describes what PUR is about (water filtration systems)

Apple Easily recognizable,

See attached PDF (we like the simplicity and style of these)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Name of business ServiceReef (fine if use of some or all caps)

Name of the fonts used in logo

Materials

Contract
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