LET ME TELL YOU ABOUT US:
Our company has several divisions unifying under one "Group" name and logo. We are posting two projects, one for each name currently under consideration. This is the SECOND project.
Our Group helps clients obtain public opinion, get people elected, sell things and deliver customer support.
Our company conducts marketing research surveys (telephone, mail or web-based interviews). We learn what is important to the public, why that is, and how our clients can change their products or services to meet public demand
We provide Call Center services for customer service, sales, or persuading voters to support a candidate or cause.
HERE IS WHAT WE NEED:
Our clients use questions to obtain information to resolve business issues, they campaign to win elections or get legislation passed, they hire us to sell things...they are all on a 'quest' if you will.
The concept name for this company is the "OnQuest Group". Tagline is "Information, Direction, Results"
OUR TARGET AUDIENCE IS:
We do not mass market to the public...we sell to agencies, consultants, campaigns and companies. Logo cannot be silly, "twitter-y", should come across as straightforward, clever, strong. Think of a combination of Don Draper and MacGyver.
WE LIKE THESE DESIGNS:
Masculine, but not menacing.
Should portray solving problems, winning, achieving.
This sounds trite, but it should make clients say "It looks like these guys get things done"
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The word Group must bein the logo, but it should be MUCH less prominent than the word OnQuest.
The "Q" does not have to be capitalized, but in early discussions it has been.
Prefer line art-type logo over something with gradients.
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