Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented designers created dozens of unique designs.
In a typical Logo project on crowdspring, many professional designers submit dozens of custom designs based on your brief. See all designs submitted to this project.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Get a free, no obligation design consultation3.The client picked the winning design and received final files.
After collaborating with multiple designers, the client picked their favorite design, reviewed proofs, requested and received tweaks, and approved final files. The client received high resolution final design files and a signed intellectual property agreement giving the client full ownership to the design.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
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LET ME TELL YOU ABOUT US:
Scoopal (www.scoopal.ca) is a local search platform for urbanites to rapidly evaluate and share local businesses based on reputation, social significance, and geography.
Scoopal is a targeted online advertising platform that amplifies word-of-mouth advertising with measurable results for the independent local business owner who builds their business on reputation.
The creative execution should not take itself too seriously, but must still remain sophisticated. The target consumer is highly educated and has quite refined tastes; they want a clean and simple interface to navigate through and enjoy contemporary and minimalist aesthetics.
The visual branding should also be simple.
Brand Personality
Scoopal is youthful, exciting and a highly refined brand. It is design conscious, and is about expertise and social-networks. It must resonate with the widest group of people possible for the crowd sourcing to work. Some brand descriptors:
Fun
Dig
Cool
Mass
Opinion
Trust
Expert
Social
Reviews
Relevant
Merchant
For Me
Local
Rolodex
Community
Inspire
Love
Discover
Consumer
Advocacy
Transparency
Sharing
Crowd Sourcing
Vibrant
If the Scoopal was a Human...
Scoopal is a senior brand manager with a consumer packaged goods company. He lives in midtown Toronto, in a turn of the century home with his wife. Married for 2-years, they have two young children. Scoopal is known by his friends and family as:
Creative and incredibly fashionable in an understated manner.
Responsible and sincere.
Kind and genuine.
Trendy and very much in the know.
Has a witty and irreverent sense of humour.
A great chef that is always trying something new.
HERE IS WHAT WE NEED:
Brand Icon:
The development of a simple brand icon is paramount. The execution must be simple enough to be easily adapted in a complete array of various visual representations and physical manifestations at a minimum cost. (i.e., it must be simple to turn into a promotional trinkets-and-trash item to be distributed at mass as well as be able to be visually striking enough for identification in print advertisement).
Icon must lend itself to being displayed vertically or horizontally.
Delivered as a vector (.AI and EPS) along with Photoshop version.
Multi Colour and B&W versions must be supplied. The supplying of an additional one colour version would be appreciated.
Colours:
Primary, secondary, and tertiary colours should be chosen for the brand and communication elements. Delivered with pantone equivalent colours.
Font:
Primary, secondary, and tertiary fonts should be recommended for the brand and communication elements.
OUR TARGET AUDIENCE IS:
Scoopal as a brand must appeal to a very broad consumer base in order for the fundamental crowd sourcing to work. However, the consumer target market identifies the most likely user of the Scoopal service.
Scoopal's target market is the 'urbanite'. The urbanite is a young, educated, and socially conscious urban professional and affluent consumer with an optimistic outlook on life.
Aged, 22-36
Live in major urban centres
WE LIKE THESE DESIGNS:
Digg.com - We like the crisp lines, unique and readable font, its consistency and flexibility. Their brands is very flexible, as their text brand or digger symbol can be together or separate.
Mediatemple.net - Once again we like the crisp and readable font - works with flat colours or gradients, etc. We like that they have a symbol and logo in one - once again flexibility is paramount.
BlackBerry - http://images.google.ca/images?um=1&hl=e...
A very clean and flexible brand that appeals to the masses. Once again, a combination of a symbol and text.
CrowdSpring - A very flexible logo, that is a combination of a text and a symbol - both which can exist without each other and still communicate the brand.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Brand Icon: It MUST be a combination of text and a symbol - both of which must be able to communicate the brand together or independent of each other.
Colours:
Delivered with pantone equivalent colours.
Materials
Contract
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