LET ME TELL YOU ABOUT US:
We are a school website advertising service offering businesses the opportunity to place ads on school websites and parents to go to the school website for special offers from the businesses. We are called the School Website Ad Network...SWAN
HERE IS WHAT WE NEED:
We need a logo for SWAN that is simple and will work on paper printed items, web ads and clothing. We connect schools, businesses and parents with our network.
OUR TARGET AUDIENCE IS:
Our audience consists of three groups: Elementary and high schools, parents of children in those schools and local/national businesses who will advertise using the school website. The primary audience will be parents with kids in schools. It covers all geographies, demographics and lifestyles...anyone who is a parent with a kid in school. This is a new service and has social networking potential so people will need to identify it by SWAN. The SWAN logo must be quickly recognized as the network symbol.
The words "schools businesses parents" could possibly be tied into the logo...ie a triangle with the one word on each side. This is an option as it may make the logo too confusing or wordy.
We are not opposed to having a Swan literally in the logo.
WE LIKE THESE EXAMPLES:
A simple design like facebook, twitter, etc. Easy to read and quickly identified. Since this is selling an ad network via web, the look should be youthful, contemporary and fun, yet have a feeling of being a solid, established business
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We are open to fonts, colors, shapes, etc.
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