New learning, education and training technology systems company with cool, hip, fun attitude. Diverse products serving diverse customers, we'd like a look that is hip, has both youthful yet broad appeal (teens through 40's?).
Improve our logo and/or experiment w/ + design something better. Read along and you decide which what to try, noting that spot on and impeccable quality are absolute musts.
We have logo concept and font treatment that we put together ourselves that we actually like in lots of ways. It's not quite right though. The graduation cap sucks (it looks like a jellyfish!). We like the grad cap concept lots, as well as our other choices (font, color etc), and could see ourselves quite pleased to keep much/most of it and just get the graduation cap drawing/incorporation spot on.
We originally pictured a "cartoonish" grad cap and kind of achieved that and we made the pink version of the hat work well enough, but also thought of trying blue grad cap w/ gold tassel too, and maybe even placing it on the "S" in "Scholar" as if being "worn" by the "S", but not sure that this would actually work or not and may not scale also.
We've generally been placing it on black, but really should work on other backgrounds + white somehow. It also needs to look good as just a font treatment, without the cap, which you can see works pretty well in the screen sample attached from one of our apps, and on our presentation cover. Without cap totally is an option, I suppose, but I think the cap really speaks so strong about the product.
Just trying to give some ideas! We need to get this right! ;)
At the same time our tinkering exploring other colors, fonts, anything was pretty limited. We just picked a "Web 2.0" color and font - bright pink and VAG Rounded and went with it. Cliche, but that's ok I guess, as we do DEFINITELY like/want a "Web 2.0" look. So we are open to see other colors, fonts and even a total redesign.
*Again, we'd be very pleased to get the existing logo/font treatment tweaked and the grad cap drawing/placement perfect and spot on*. Other creativity welcome though.
ALSO, including a few files that show our logo in different contexts and uses. Logo itself, use in one of our products (in product colors included for more perspective), our presentation cover.
Diverse products serving diverse customers, we'd like a look that is hip, has both youthful yet broad appeal (teens through 40's?). We also like "Web 2.0 " feeling design. See all details above in "What we need".
We like our design quite a lot already, with the exception of the graduation cap. We haven't anything thing much to point to or reference in regards to our taste or the direction. We did like the blue and pink from Flickr logo. See all details above in "What we need".
Impeccable and spot on. Must scale VERY well. We've generally been placing it on black, but really should work on other backgrounds + white somehow.
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