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Tell us what you need

What is the exact name you would like in your logo?

Schaeffer Vicron

What is your industry?

Health Care and Biotech

What are the top 3 things you would like to communicate through your logo?

Schaeffer Vicron is a decades-old manufacturer and distributor of specialty eye care products. S-V was recently acquired by another company in the same field. The S-V name has good brand recognition among eye care practitioners. The new owners of S-V want to modernize the logos to go along with the revitalization of the product line. The new design(s) should convey that this is an established business with a reputation for quality. It could be a freshening-up of the old logos, or a radical change.

What logo styles do you like (image + text, image only, text only, etc.)

Stylized text or image+text

Do you have any other info or links you want to share?

Schaeffer-Vicron customers include opticians, ophthalmologists, clinics, major health care systems, and medical product distributors. The logo needs to appeal to a wide variety of healthcare professionals. Buyers are often medical office assistants, nurses, or occasionally MDs. Note: The current "Schaeffer Vicron" logo appears on some packaging as well as catalogs and websites. The "swirly sunglass" design only appears on packaging. The new concept could be separate logos, or a single integrated design.

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