LET ME TELL YOU ABOUT US:
The Save Your Energy project is a part of a EU funded project to put digital energy meters into public households to test if knowing your energy usage affects the way energy is used in the home (see www.dehems.eu). Households can monitor their energy usage against their own previous days or months usage, and compare their use to other homes. The themes, or keywords, can be listed as:
- Green Technology
- Energy Savings
- Energy Efficient Homes
- Low Carbon Footprint
- Technology for the Environment
- Metering Energy Use
- Changing the way you use electricity
HERE IS WHAT WE NEED:
We want you to design the logo for our brand. You have flexibility when it comes to design. Required colourings are: a black and white option and a colour option (Colour option must lean towards Orange, with the option of including earth colours).
The key attribute stylistically we are seeking, is that the new logo be easily understood, and immediately recognisable and works along side or includes the text Save Your Energy.
The name of the project is Save Your Energy; we want to create a brand identity that:
- is memorable
- has personality
- dares people to take part or challenging them to take part
- is simple
MUST NOT - Obviously link to the EU or UK Government styles
MUST NOT - Link to DEHEMS branding
MUST NOT - Be too complex
We will use the logo primarily on our web site, which is primarily Orange (http://flexxtheme.ithemes.com/orange/). We can make aesthetic changes to our site to correlate with our new brand identity. We may also use the logo on t-shirt's or other merchandise.
- Letter Header
- Fax Header
- Printed Material
OUR TARGET AUDIENCE IS:
The home owners / households, general public.
WE LIKE THESE DESIGNS:
The Waterways Trust
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The most critical facets of this branding are that the logo design be unique, easily understood, and quickly identified. While we want our logo to include some sort of "mark" or "icon" playing off the Save Your Energy brand, the overall design must be clean and simple and include or work with the "Save Your Energy" text.
MUST reflect the phrase Save Your Energy
MUST be obviously energy saving related
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