LET ME TELL YOU ABOUT US:
GOTZINGER SMALLGOODS is a European sausage manufacturer in Australia. The trade here is called "SMALLGOODS" and that's why you see the the term "SMALLGOODS" as part of our logo name. GOTZINGER is an old Austrian name, normally spelt in English GOETZINGER, but I prefer the old German version with the Umlaut over the O. (sorry my English keyboard doesn't have an umlaut). The original logo was from the early 1900's, and was improved about ten years ago, but now its time for a breath of fresh air.
Some of our products are Bratwurst, Knackwurst, Kransky, Frankfurts, Liverwurst etc. We have a generic label with our company logo pre printed, and just add each product name to the label as we go.
HERE IS WHAT WE NEED:
We need a new vibrant logo to catch the eye of the consumer at the supermarket shelf. We pride ourselves on presenting a very high quality product, and the perception is that our product is traditional, handmade, boutique. Please look at our web page to get a feel of who we are. www.gotzinger.com
What is important to us, is that we don't lose our current customers, so the device shape, colour and layout is fairly important, but feel free to interpret as you wish. I need the similar shape, maybe the same colours. These are our current colours for your reference.
Green = Pantone 348cvc, Gold = Pantone 872cvc, Black = Black,
OUR TARGET AUDIENCE IS:
Our products are now nationally available as a retail pack in a some major retailers. We also sell to Restaurants, Hotels, Butchers and Delicatessens.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Similar but not the same as our existing logo.
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