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LET ME TELL YOU ABOUT US:

This logo is for 'Sari Saheli' - which translated means, "Indian Dress Friend". If you've ever worn an Indian Sari, you'll know how difficult it is to put on correctly. The pleats are particularly difficult, and many women will often come to parties early to put their dresses on together, since it can require multiple people.

Our tool, the Sari Saheli, enables one woman, girl, or infant (not really) to do the pleats for her own Sari. No more teamwork needed!

If you like SAT analogies:

COMB :: HAIR

SARI SAHELI :: SARI

HERE IS WHAT WE NEED:

The only real requirement is that the logo not depend on US or "Western" imagery. The product is going to be sold in India and to Indians abroad, so please keep the need for international appeal in mind.

The logo will be used on:

1. The packaging material for the Sari Saheli. The tool itself is not large. It'll fit in most womens' purses.

2. The Sari Saheli website. We'll have a small website for learning about the product and buying.

3. Business Cards. We love business cards.

OUR TARGET AUDIENCE IS:

Our target audience is:

'fashion-conscious women of Indian descent'

We'd like them to think we understand their Sari-related troubles. We'd also like them to think we're bringing to the world a product that will (hopefully) become as ubiquitous as the hair-straightener, shoehorn, or toothbrush. Every household item had to start somewhere.

WE LIKE THESE DESIGNS:

Mary Kay's logo isn't bad:

http://www.seeklogo.com/images/M/Mary_Ka...

Ideally, the logo would have some sort of Sari imagery. I recommend Googling "sari" or "saree" (alternate spelling).

A logo that isn't very appealing but at least makes use of Sari imagery:

http://www.mangalamsarees.com/images/man...

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't have any hard requirements like this. Have fun with the project.

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