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Santa Barbara Forge & Iron is a company providing quality hand forged items for the home, i.e. furniture, lighting fixtures, accents and accessories. Up until now we have done highly customized items for the high end market, but we are shifting into catalogue and web sales. Some projects can be viewed at www.oralabora.com. We craft these items using time honored techniques and materials; forges, anvils, hammers, etc. We need a logo to begin work on our new image, website, catalogues, and advertising materials. This logo will appear on packaging, promo materials, home pages, catalogues, etc. We want to have text working with or within a central image, be it an anvil, hammer, etc. Look at vtforge.com, that is a good example. Santa Barbara is known for its Spanish colonial, renaissance period architecture. I would like to at least reference that aesthetic framework with the logo. See SBBT.com. That font is too much, but it gives a strong reference to the local aesthetic.
Our clientele are people who care about quality and workmanship. Therefore, they are wealthy, with a strong aesthetic sensibility. The logo needs to exude class and quality, these are very particular people we deal with. Something strong and masculine, but with a strong nod to sensitivity to design... like if Bruce Willis was the designer in The Devil Wears Prada. The logo needs to imply quality in our products.
I don't want this logo to speak of "small time artisan who may or may not ever get to your project." We are expanding and need something to imply that we mean business. I like capital letters.
Thanks for your work!
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