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Tell us what you need

What is the exact name you would like in your logo?

Sanders & Sons ice cream

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

wholesome, honest, smart and welcoming... oh, that's four...

representing a bohemian ethos of Ojai, California:
read on, but think Surfing Cowboys...

S&S is an artisanal ice cream shop where everything is made from scratch

we're family oriented, but easy enough to bring your girl/boyfriend from Silverlake... i.e. a record player spinning, vegan chocolate in a bowl, the smell of butter and roasted bananas, kids laughing outside, barn boards, current issues of The New Yorker on the table and a comfy chair for grandma to sit in while she visits with her grandkids who have hot fudge on their chin...

What logo styles do you like (image + text, image only, text only, etc.)

to get a better glimse of our community here are some of my favorite local spots:
http://www.wachtershayandgrain.com/
http://shopsummercamp.com/
http://caravanoutpost.com/
http://ojairanchoinn.com/chiefspeak/

In terms of ice cream spots that have an eye for design and have a similar ethos:
https://www.daveysicecream.com/
https://www.amplehills.com/
https://www.biggayicecream.com/
http://www.vanleeuwenicecream.com/

Do you have any other info or links you want to share?

there's a cool thing happening in this little town up the hill from Ventura, California and Sanders & Sons is going to be an integral part of this mash up of communities. Homemade, seasonal, locally sourced ingredients are given, but I don't want this to be an exclusive hipster spot.

S&S is wholesome, honest, smart and welcoming...

where we are:
On the one hand, Ojai is a conservative, slow to change town where people ride their horse to the coffee shop (tie-outs are all over the place and the espresso can be exceptional). Pickup trucks have mud on the tires and carry hay down the main street next to hipsters in skinny jeans up for the weekend from Santa Monica. It is a place of wanderers, families, gurus, yogis and yoginis, surfers, rednecks, organic chicken farmers, Hollywood A listers and retirees all (co-habitating and enjoying the eccentricities of one another).

The town is screaming for Sanders & Son's hand made ice cream and I need a branding platform to slip right into this stream... can you help?

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