• Award$250
  • Entries48
  • Creatives22



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Creative Brief

Who are you?

We provide business management software to the recreational marine and recreational vehicle industries. We have a software application on the market called DockMaster that's been in existence since 1984.

What do you need?

We are developing a software application for the RV (Recreational Vehicle) market called RVMaster. This product will begin shipping in Q4 of 2010.

Who Is Your Audience?

Our audience are RV, camper and tour bus dealers across North America.


We Like These Examples

I have uploaded our "DockMaster" logo. This is the logo we use for our marine product. The two industries rarely overlap, so it's not important that they match. Simply provided it as an example.

Our competitor that has done the best job of branding is ADP Lightspeed. See http://www.adplightspeed.com/rv/.

We are developing a new website. Our site layout will be blog driven and have similar characteristics to these:


We Absolutely Must Have

We are not trying to sell the RV lifestyle. That's what RV dealers sell to their customers. What we are trying to promote is that we have a product that will allow dealers to focus on their business and not on tedious spread sheets, manual data entry, incompatibility between various systems, etc. We are trying to see "freedom" and the ability to manage one's business remotely.



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