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LET ME TELL YOU ABOUT US:

I'm a new media entrepreneur and I'm starting an incubator called Ruthless Labs that launches small media properties (commercial blogs, newsletters, etc.)

HERE IS WHAT WE NEED:

I'd like a logo that's modern and minimalist and conveys that the company is scrappy, smart, and dare I say, ruthless. There's a placeholder image here: www.ruthlesslabs.com , and it looks terrible, but I like little bomb illustration.

I don't have a major preference WRT color selection, though the name would seem to imply something bold. Some wit would be nice, too.

OUR TARGET AUDIENCE IS:

Media buyers, potential content partners, potential investors. Need something edgy and current.

WE LIKE THESE EXAMPLES:

I like the logos here:

http://muttink.com/

http://fuelbrandinc.com/

http://logopond.com/gallery/detail/63774

http://logopond.com/gallery/detail/17210

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The name must be readable in the logo. Other than that, no hard requirements.

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