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LET ME TELL YOU ABOUT US:

The company which needs a logo/visual identity is based in Switzerland, but has Russian owners & roots. It is a large trader of coal - collected & processed in Russia.

Although coal is perceived as a "dirty", polluting commodity, the company wants to project a "clean", modern, sleek image - among others via its logo. It also would like to somehow represent its Swiss and Russian roots.

The company's initial (or initials), S (or SSCA) could be chosen to be proheminently featured in the logo.

HERE IS WHAT WE NEED:

A logo + a set of colours (same as logo) to use as its visual identity (mostly on a still-to-be-built website). If a specific font is used in the logo (e.g. if characters are used in the logo), the company would also like to use the font for its corporate communication (website included).

OUR TARGET AUDIENCE IS:

Mostly company clients and prospective clients (visiting the website).

WE LIKE THESE EXAMPLES:

No specific examples - but strong preference for minimalist design.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A stylized "S"

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