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Tell us what you need

What is the exact name you would like in your logo?

Rovi Properties

Do you have any other info or links you want to share?

Current website: www.roviproperties.com. (Website is currently under construction.)

We are a South Florida-based real estate investment company. Our clients are U.S.-based institutional investors (pension funds, private equity funds and endowments), who partner with local investors / property managers (like Rovi Properties) to buy commercial real estate properties (office buildings, shopping centers, apartment buildings, etc).

Our company operates with Integrity and Professionalism. Our investors partner with us because of our local, specialized real estate knowledge. They trust us because we're honest with them. We under-promise and over-deliver, always. We are not afraid to take risks, but we are always conservative in our projections. This is how we establish credibility and maintain our reputation.

What are the top 3 things you would like to communicate through your logo?

1) Integrity and Professionalism
2) Modern & Dynamic real estate investment company, rooted in Conservative, old school real estate principles
3) Financial discipline & Sophistication

What logo styles do you like (image + text, image only, text only, etc.)

Our preference is 'Text only' OR 'Text + small & subtle image'. Focus of the logo should be on our name (text, font and colors). Logo should be formal and elegant, not playful or cartoony.

See attached file 1_Sample Logos_Rovi Properties.pdf. In this file, weve selected some sample logos that we like, all of which are companies in our industry.

See our current logo at www.roviproperties.com (also attached in file format). This logo is standard Book Antiqua with two-tone text. Although we like the simplicity and elegance of the logo, it doesnt have the character and definition that were looking for. Just looking at it, its hard to distinguish our company from a real estate agent who sells homes. Our company raises capital from institutional investors (banks, pension funds, etc.) and invests the capital in large-scale real estate projects. We need our logo to have an institutional feel. Right now, it just looks too local.

Notice the two-tone color in our current logo. Rovi is written in a darker color, and "Properties" is written in a lighter color. We like this feature. We would like to highlight the "Rovi" brand name. If we create new business lines in the future, we would like the flexibility to modify the tail end of our logo to reflect the new company name. For example, we might create "Rovi Capital Group" as our fund raising arm, or "Rovi Leasing" as our leasing division, etc. The base of our logo should be the "Rovi" name with a unique color scheme.

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