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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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Tell us what you need
What is the exact name you would like in your logo?
Ross Follies: Imported from Ann Arbor
What are the top 3 things you would like to communicate through your logo?
Humor, innovation, creativity
What logo styles do you like (image + text, image only, text only, etc.)
We would like to have image + text in the logo. I have attached files with the generic Ross Follies logo, the Chrysler ads the concept stemmed from, and images of the Ross School of Business and the Michigan theater where the show takes place. We would like the logo to be in Maize(yellow) and blue and to reflect Ann Arbor, in the way that the Chrysler ads reflect Detroit. We would like to have a high res image to use.
Do you have any other info or links you want to share?
Ross Follies is a student written, produced, directed, and performed comedy show at the Ross School of Business at the University of Michigan. The 2012 show theme is "Imported from Ann Arbor", a spoof on the Chrysler "Imported from Detroit" campaign. We would like the logo to be similar to the Chrysler one, which I have attached here, in the way it's representative of the city of Detroit. We would like ours to be representative of the city of Ann Arbor and the Michigan business school. This logo will be the face of the 2012 show and will be included in our promotional materials to generate excitement and drive ticket sales for the show. The show is fun and funny and is a joint effort of about 300 students, so we would really like a great logo to represent it. Thanks so much!
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